How to Be a Successful Salesperson Free Essay Example, 1750 words

Sales are the livelihood of all businesses. Due to the negative reputation of sales (telemarketing, being pushy, hard closers, etc. ) many view sales and salespersons as unnecessary, annoying, and untrustworthy. However, think of the many times you have needed a salesperson to assist you with a product or service or to answer questions and direct you. Wellford (2005) suggests another title for the term salesperson and a realistic look at the roles of a salesperson, What s needed is a trusted individual who can help a purchasing prospect make the right purchasing decision. That may be to buy from the competition or it may be to buy the best that s on the company range of products. The salesman label sets up the dialogue on the wrong foot. Perhaps a better title might be something like Customer Purchasing Assistant . Some of the main roles of a salesperson include the following as Arundel (1993) is quoted in The Importance of the Role of the Salesperson (2004): 1. Promote the name and reputation of the company in the marketplace. 2. Promote the company s products and services. We will write a custom essay sample on How to Be a Successful Salesperson or any topic specifically for you Only $17.96 $11.86/page 13. Prepare quotations, illustrations, and proposals. 14. Provide feedback on how the company and its products are perceived in the marketplace. 15. Keep up to date with the latest developments that affect the company, its products, and its market. A characteristic is a feature that helps to identify, set apart, or pinpoint a distinguishing mark or trait (The American Heritage Dictionary of the English Language, Fourth Edition, 2000.) All successful salespeople possess certain characteristics.